Covid 19's acceleration of FMCG's digital implementation and key shifts
22 JUNE 2020
“Accenture: COVID-19 is a worldwide health and economic disaster which will permanently alter consumer behaviours, resulting in lasting structural changes to the consumer goods industry” so how how can marketing leaders efficiently evolve themselves to optimise media engagement and experiences across their e-commerce and social channels which consumers have migrated to?
Sales reps and agents rely on building strong trust and rapport with their buyers. But in a remote working world and where face-to-face meetings are not possible, this creates limitations. And buyers are getting 'webinar fatigue' from all their reps. Using VideoPerks could be the solution to generate attention, education, and engagement.
How to: Successfully navigate the first-party data economy
23 JUNE 2020
“The first-party data economy isn’t coming, it’s here”. It is difficult to have a conversation on data sharing without thinking of the current trends and newly imposed restrictions of data sharing on ads. Google has announced that they will be joining other industry players like Apple in restricting third-party cookies on Safari and Mozilla on Firefox browser.
Is there a difference between incentivised, rewarded and value exchange advertising?
23 JUNE 2020
Value exchange advertising is unlike rewarded and incentivised, in fact it is in a league of its own. Value exchange perks are derived from a brand's existing products, services and promotions in place. Therefore it specifically targets the viewer who has an interest in the brands products or services to claim the perk, this leads to the curation of a quality viewer from the onset.
Modern Lead Gen - Making Video the Hero of your strategy
25 JUNE 2020
Before you throw all of your budget and resources (and the kitchen sink) into a robust marketing plan, build intrigue, and generate brand awareness in order to capture leads. Here's what to do (and avoid) when creating a Campaign with Vieworks:
The role of Government communications during times of crisis
23 JUNE 2020
“While social media and messaging apps have made it easier than ever to get updated on the latest news about the virus, they can also be the main channels perpetuating the spread of fake news.” The World Health Organisation has warned against misinformation and the harm it can cause; yet people continue to spread fake news on the off chance that it might be true.