Many successful businesses spend time building comprehensive marketing funnels. The goal is to entice your prospects and keep them moving down your funnel. Through offering different types of content that appeals to them at each stage. Prospects go through the funnel from initial awareness all the way through to the purchase.
Covid 19's acceleration of FMCG's digital implementation and key shifts
22 JUNE 2020
“Accenture: COVID-19 is a worldwide health and economic disaster which will permanently alter consumer behaviours, resulting in lasting structural changes to the consumer goods industry” so how how can marketing leaders efficiently evolve themselves to optimise media engagement and experiences across their e-commerce and social channels which consumers have migrated to?
Why a Video Sales Letter (VSL)? Video is a powerful medium for engaging your customers, as viewers retain 95% of a message when they watch a video opposed to 10% in text.
Your VSL is just an extension of that, you will be able to sell products without talking to each individual prospect, they can watch your content on their own time. VSLs are efficient for sales teams, prospecting with scale. Increase the time prospects spend on your website, expose them to your materials and warm them up to become better qualified and educated leads.
Sales reps and agents rely on building strong trust and rapport with their buyers. But in a remote working world and where face-to-face meetings are not possible, this creates limitations. And buyers are getting 'webinar fatigue' from all their reps. Using VideoPerks could be the solution to generate attention, education, and engagement.
How do Video Perks translate across Verticals such as Sales Agents, Internal Communications, Agencies and Financial Services?
14 JULY 2020
Vieworks enables Companies to overlay Video Perks on their existing video content for a variety of reasons, whether to build awareness, education, lead generation or conversions. With a simple to use interface, the platform offers a variety of use cases explored in this article.
How to: Successfully navigate the first-party data economy
23 JUNE 2020
“The first-party data economy isn’t coming, it’s here”. It is difficult to have a conversation on data sharing without thinking of the current trends and newly imposed restrictions of data sharing on ads. Google has announced that they will be joining other industry players like Apple in restricting third-party cookies on Safari and Mozilla on Firefox browser.
Is there a difference between incentivised, rewarded and value exchange advertising?
23 JUNE 2020
Value exchange advertising is unlike rewarded and incentivised, in fact it is in a league of its own. Value exchange perks are derived from a brand's existing products, services and promotions in place. Therefore it specifically targets the viewer who has an interest in the brands products or services to claim the perk, this leads to the curation of a quality viewer from the onset.
Modern Lead Gen - Making Video the Hero of your strategy
25 JUNE 2020
Before you throw all of your budget and resources (and the kitchen sink) into a robust marketing plan, build intrigue, and generate brand awareness in order to capture leads. Here's what to do (and avoid) when creating a Campaign with Vieworks:
Discover how to innovate your marketing strategies by capturing your intended audiences waning attention span. Begin the dialogue by rewarding your customers and adding a human touch to your remote selling.
The role of Government communications during times of crisis
23 JUNE 2020
“While social media and messaging apps have made it easier than ever to get updated on the latest news about the virus, they can also be the main channels perpetuating the spread of fake news.” The World Health Organisation has warned against misinformation and the harm it can cause; yet people continue to spread fake news on the off chance that it might be true.
Tips every remote sales team needs for prospecting
4 AUGUST 2020
Prospecting may come with different tactics and tools to improve your sales team’s technique. But in this new remote working world, we need to acknowledge that we might have to adapt moving forward. How can sales reps approach the dialogue in a redefined way for their sales conversion?