Modern Lead Gen - Making Video the Hero of your strategy

Before you throw all of your budget and resources (and the kitchen sink) into a robust marketing plan, build intrigue, and generate brand awareness in order to capture leads. Here's what to do (and avoid) when creating a Campaign with Vieworks:

It's hard for any business to build brand recognition and grow a loyal following. But for the up-and-coming, shoestring-budget business, being discovered is much harder than that 15-year-old YouTuber makes it look. Add to that the intrusion of a global pandemic like COVID-19, and the struggle is real.

But let's not get it twisted. Now's not the time to give up hope for your small business. Now's the time to get smart about funneling limited resources into business growth. Now's the time to diversify client base, grow audiences, and find cheaper, more ingenious ways to reach ideal customers—all roadblocks small businesses face.

I've been working in marketing for over a decade, and I've seen people try all sorts of tactics to get new leads. Some of them work. Most of them don't. One that cuts through the lead gen noise: Videos offering audiences perks to engage.

Let me introduce you to my little (lead gen) friend

There are many ways to stand out in the big, bad business venture world. But when it comes to good lead gen, there are two bite-sized marketing lessons that come up again and again. Let's break them down.

You're out of business if you don't have a prospect

It kind of feels like a throwback from LeadGen 101, but sometimes you have to start at the beginning. Finding prospects is the main purpose of lead gen. Often, this challenge is met with a large budget for ads, video production, and marketing campaigns to build brand awareness. That's for the big fish in the marketing sea, but a bit harder to come by when you're still a minnow trying to survive.

Keep this in mind: small businesses should outsmart, not outspend their competitors.

Enter the not-so-new, but the real effective kid in town: VIDEO MESSAGING.

When it comes to building email lists and showcasing your brand's personality, interactive video is the most effective way to get your message across to your customers, and offering perks or a thank you for watching is a brilliant way to shine. Learn more about VideoPerks

Video content is fire, social media is gasoline

After your video plays using Vieworks interactive Widgets, you can ask your audience a multiple choice question regarding the video.

VideoPerks are great for promoting a brand or product plus test users' attention to your videos. With the smooth journey of Vieworks with the offer of some value, people will enthusiastically provide an email address to stay updated on upcoming products and company news. They might even share it on social media with referral programs.

VideoPerks can help you engage your audience and build—over time—brand awareness and loyalty. Let's look at why they cut through the noise:

Why do perks work so well for lead generation?

The simple answer is that perks offer people value in return for attention and data. It's one of the more effective ways for businesses to simply say: "Thank you for watching As a result I want to offer you some value in return. VideoPerks can also be the driving force for several different lead generation strategies. For example:

  • Lead segmentation - Based on audience responses and data,  you can aggregate the data to create personas for your product-market fit model. It can also be a useful approach for personalizing the offers or products showcased to respondents or used for future communications (follow-up emails, blog articles, etc).

  • Driving traffic to your funnel - After the user claims their reward, you can automate their details to your CRM and send a drip-email campaign.

  • Building Brand Awareness - As the audience has received some value, this gifting strengthens your Brand perception and increases purchase intent by 59%. See proof in our case studies

Keep this in mind: this isn't a traditional approach. But times have changed and audiences are a lot savvier online and careful with their data and attention. Attention spans are at an all-time low.

Though VideoPerks may seem unconventional for lead gen, they are an effective and unique way to get your message across, whatever your intent.

What does your VideoPerk campaign say about your Business? Tips and takeaways

Before you throw all of your budget and resources (and the kitchen sink) into a robust marketing plan, build intrigue, and generate brand awareness in order to capture leads. Here's what to do (and avoid) when creating a Campaign with Vieworks:

1. People want to learn about products and services through video. Yes, you want brand awareness and qualified leads. But at the heart of all of this is the customer. Create video they can identify with and keep them entertained. Personalized video is very impactful. After all, everyone loves a video message made for them.

2. Qualify your leads. The difference between a customer and a future advocate rests on how qualified your leads are. Ask the right questions, and segment your answers based on responses. Add interactivity to your Video Funnel or an assessment quiz that tests respondents' knowledge is a great start.

3. Personalize your follow up - Connect user data to form VideoFunnels to your email lists and send automated messages personalized to the campaign. Such as "Thank you for watching our video, we hope you enjoy your coffee on us".

4. Getting the choice of perks right - Fun fact: People love rewards. But make sure when designing your video perk campaign that the perk is relevant and of interest to your users. Depending on your CPL budget you can calculate the value of such perk.

5. Give in order to get. Definitely one of the golden rules. And it's simple to follow: Provide value. Provide value. Provide value. How you do this depends on your product and lead gen strategy. Some examples: offering helpful content, a product coupon, or limited access.

6. Don't forget to follow up. Now that you and the team have put so much effort into acquiring leads, don't lose them. You might use Zapier to integrate leads into your own CRM or to send auto-reply emails with your email marketing tool. Regardless of how you do it, you should have a clear follow-up strategy. This keeps respondents engaged with your brand and product. Also, make sure to distribute your perks accordingly.

Building a business isn't easy. But as a smart fish once said, "just keep swimming." Pretty soon, you'll see you're just as big as the sharks are. And smarter too. Book a demo with our team of video marketing experts to understand how you can benefit from using VideoFunnels and driving more leads for your business today